Influencer marketing is growing in popularity, and more brands than ever before are trying to get on top of this marketing method. However, if you're just getting onto the influencer marketing bandwagon, there are a few pitfalls you need to avoid. Such as...
Mistake #1: Poor Disclosure
The FTC requires that all influencers who are creating content on behalf of a brand (shorthand for, "someone paid me to do this thing,") need to disclose that fact to their audience. You don't necessarily need to put #Ad on the content, but you need to signal to the audience that the influencer got something out of the deal, and that they aren't doing this entirely of their own volition. Being up-front is important.
Mistake #2: Only Using A Single Platform
While Instagram is one of the biggest platforms for influencers, it's far from the only one out there. So shop around on social media, and see who has a big following that you want to be promoted to. Facebook, Twitter, YouTube, and even SnapChat are all places you can find influencers. And if you go for a platform the competition isn't using, then you'll get a bigger share of the overall market.
Mistake #3: Check Your Return on Investment
One of the biggest mistakes you can make is to assume that an influencer will give you more than you put in. Audiences are variable, and there's no guarantee that what you put out is going to reap a return. So, before you re-invest in particular influencers, check the numbers. See what you put in, trace what you got back, and decide the next stage of your campaign on the data rather than throwing more resources in and hoping for the best.
Influencer marketing is not an easy thing to get right. For more tips, tricks, and advice, simply contact us today!
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