Instagram is a great way to market your business and connect with customers and other businesses online. Its visual user experience means that images are the main focus of the network, but there's a lot more to it than just snapping a quick picture with your phone. Good Instagram marketers focus on quality and interactions to drive the best results. Here are three tips to help you get the most out of the social network.
Tip 1: Take Quality Images
Taking quality images can be tough, but it makes a big difference on Instagram. Luckily, with modern smartphones, filters, and photo-taking apps, things have gotten pretty easy. Still, you should take some time to perfect your craft. A good tool to use is Priime. It offers more filters and tools than what's available on Instagram alone. Unfortunately, it's only available for iOS. Android users can try Google's photo editing app called Snapseed for plenty of filters and features. Snapseed is also available for iOS, if you prefer its interface.
Tip 2: Use a Lot of Relevant Hashtags
You've probably heard before that you should be using hashtags with each and every one of your posts. But how many hashtags should you use and how do you find relevant hashtags? Sprout Social says that you should use about 30 hashtags. Don't just slap any old hashtags on there either. They need to be relevant. Instagram will show you a number of related hashtags as you type them in, but you can also use Hashtagify.me to find additional options.
Tip 3: Offer Coupons and Special Offers to Visitors With Big Followings
Word of mouth is a seriously impressive way of marketing your business. That said, you need people with a significant following talking about your business. It helps if someone posts about your business in a positive light, too. A good way of instigating this type of social media buzz is to keep an eye on who is posting about you or a topic that is near and dear to your heart. If you can, offer them a coupon or some time of special offer to people with big followings. They're bound to talk about it in their next post and at the very least you'll have earned a serious fan.
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