Because social media is a great way for users with common interests to connect with each other, no wonder it's a popular method for event marketing.
By using the following tips on how to use social media for event marketing, you can have guests buzzing not only before and during the event but afterward, up until the next possible installment.
Figure out your event's purpose
First of all, understand your goals for hosting the event. Why are you holding it? Who would be interested in going? Who would the keynote speakers be? What traditional and online marketing strategies would you employ in reaching out to your guests?
Generate advanced buzz
Once you answer those questions, create an online interest in the occasion weeks or months in advance. This will give individuals time to spread the word on the internet as well as to register.
Launch an event website complete with an "About" page, testimonials, and a gallery of photos, videos, and audio. Encourage people to link the website to their social media accounts. Create an event page on Facebook, Eventbrite (for registration) and LinkedIn (if the event is business).
If there are keynote speakers, announce them on your website and social media pages. Refer potential guests to the speakers' websites and social media channels for further interaction and updates.
Update with content
To whet users' appetite, provide teaser content such as video clips of speakers, a series of graphics with guests' praises about the event, or a highlight reel of the previous event including on-camera testimonials.
There are endless possibilities on how and what photos, videos, and audio content to post online. This process should be done before, during and after the event. Publish and share photos of speakers, groups of guests, and other notable moments. Make behind-the-scene videos about planning the function. Upload segments or whole speeches delivered by the keynotes. Livestream your event and do live podcasts for those who would not be able to attend.
Create a hashtag
Make a hashtag and encourage people to use it whenever they post tweets, photos, or videos on their social media pages. A hashtag is a number sign (#) followed by a short yet unique keyword correlating to the topic, and it's a way for anyone to join an online conversation.
Whatever content you publish, remember to do so with the unique hashtag and remind users to do the same.
No matter how you use social media for managing events, remember that it's more than a promotional tool. It's a way of informing guests about the latest news, engaging a whole community in a shared interest and experience, and building relationships and memories.
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