Are You Taking Advantage of Hidden Instagram Features?
April 18, 2018
Instagram seems simple and intuitive. But the platform has been adding new features and they're not as visible as stories. Here are two hard-to-find Instagram features that you could be using to your advantage.
See What Your Followers Liked
While Facebook and Twitter include posts that your followers liked right in your newsfeed, you might not know that Instagram has the same function. You can see what posts a user has recently liked, who they've started following, and even the comments they leave on other posts.
How to: Visit the notifications page or the heart icon at the bottom of your app. The default is set to "You" but if you swipe right, you'll see your followers' activities. You can also tap the "Following" header at the top of the page. Don't feel bad if you had no idea this feature existed; even millennials had trouble with this one.
Business value: This hidden feature is fun for friends but invaluable for businesses. On one page you can easily view what posts are popular with your target audience or industry experts. Better yet, you can monitor which posts receive not only likes, but engagement or comments.
Save Posts Privately with Collections
Did you know Instagram lets you save and organize content? This hidden gem is called Collections.
How to: On your profile, there are four icons right above your posts. The last one is a ribbon outline; tap it and you'll be taken to your saved posts. The default screen is "All" where you can see every post you've saved. But swipe left and you'll have the option to create and organize those posts into Collections.
If this is also your introduction to the save feature, here's how you start. Under every post, there's a ribbon icon on the bottom right. Tap it and that post will be added automatically to your saved posts. At that time, you'll also see a "Save to Collection" button appear. Tap that and choose a collection to get organized.
Business value: Collections can be used in several ways, depending on your business. Creating collections is like creating Pinterest boards, but all your saved posts remain private. Your collections can include admirable content you'd like to emulate, useful videos, or inspiring photos. Like the lists feature on Twitter, you could even create collections of industry experts, web designers, or freelancers by saving one post from each user. Use collections not only for information gathering, but business strategy.
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