One of the leading trends in social media today is influencer marketing. This involves connecting with "influencers" in your industry. These are people with large social media followings. Associating yourself with such people is a shortcut to brand credibility. Celebrity influencers are especially valuable, as many people look to them for guidance. Here are a few ways to get the best results from celebrity influencer marketing.
Find the right influencer. This isn't necessarily the person with the largest following, though having a large audience certainly helps. Just as important, though, is finding a spokesperson who really fits well with your brand's image. Find out who follows the influencer and ask yourself if this is a good match for your own target audience.
Have a definite goal. Finding the right influencer for your campaign is only helpful if you're clear about your goal. This is usually contained in a call-to-action. If your celebrity influencer is making a video or tweeting on your behalf, make sure he or she gives readers an action to complete, such as clicking on your sales page.
Do your research before making contact. Influencers receive many offers every day. Before approaching someone, find out about his or her interests, favorite causes, and the kind of following they have. This will help you target the right person. It also makes it easier to come up with a proposal that's appealing to the influencer. For example, if you know that someone supports a certain charity, you might create an offer that raises money for that cause.
Focus on building relationships. Recognize that you have to provide benefit to the influencer, whether this is money or publicity. You must also respect the person's time and preferred methods of working. If you develop mutually beneficial campaigns, you can build relationships with influencers and work with them in the future.
Keep up with the latest social media trends. Your company may focus mainly on Facebook or Twitter. Meanwhile, many of the top influencers are now using Instagram. Only you can decide which platforms are best for your needs. However, it's important to stay current and test new social media platforms.
To learn more about celebrity influencer marketing and other cutting edge social media strategies, please contact us.