Why Live Social Media Management is Crucial for Event Planning
August 6, 2016
Word travels fast. With social media, it travels even faster. For businesses, this is both a blessing and a curse. On one hand, businesses can get the word out on their latest products and services rather quickly. Unfortunately, people also spread negative experiences very quickly. This can make or break a company.
Live social media management helps you respond and diffuse negative situations as quickly as possible. During a live event, this can help you ensure that you are keeping people thinking positively. You are not only controlling your reputation; you are controlling how people feel about your event. Learn more about how live social media management keeps your event going and why everyone needs to invest in these services.
Social Media Provides Customer Service
It is no secret that social media has become an outlet for customers. Customers are usually willing to type up a quick Facebook post or tweet to a company if they want to address an issue. Using social media for customer service is becoming mainstream.
Having a live social media management team during your event gives people an outlet to ask questions without being disruptive. They can privately ask someone from your staff a question, such as how much it costs to meet the keynote speaker, without having to flag someone down. This creates a more positive guest experience.
Quick Damage Control
The most important part of social media management is turning a negative situation into a positive one. During a live event, negativity can travel very quickly. Having someone quickly respond to complaints, tell your side of the story or provide reassurance can help keep your reputation intact.
Live social media support isn't just a good idea for special events. Many businesses are hiring full-time social media representatives to help them fully manage their accounts.