Digital Media is Growing While Traditional Media is Fading
July 8, 2016
In this digital age of instant media, traditional versions of printed items, such as magazines and newspapers, are becoming endangered. With our society being as mobile and on-the-move as it is, being able to tuck your smartphone in your bag is much more convenient than carrying multiple newspapers and magazines. Having access to all the same information via an online version of your favorite newspaper can help you stay organized and lighten your load -- after all, you are probably already carrying a smartphone or tablet in your briefcase or bag.
At a time when tablets and smartphones are seen as necessities instead of privileges, businesses are finding that having their media online instead of in print can breathe new viewership into their product. According to an article from the Pew Research Center, in spring of 2011, only 35% of American adults owned a smartphone. In 2015, that number jumped to 64%. This is a good indicator of how attached we have become to our mobile devices. Why not use that attachment to your benefit?
Online newspapers can not only boost sales for the papers themselves, but they can also place your ads in the hands of a new age of viewers. With younger adults and teens having the highest percentage of usage for smartphones, having an online presence can give your product the feel of being relevant in today's technological age.
With the younger crowd being the highest consumer group and, according to AZ Central, being worth approximately $150 billion per year in the marketing sector, placing your ad in digital format where they are more likely to run across it just makes sense (and dollars!).
If you would like more information about how we can help you with your digital advertisement, please contact us. We will be happy to discuss with you how we can be of assistance to you and your product.
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