Learn How to Define Your Brand Through Social Media
May 6, 2016
With all the changes going on in the world of technology today, you need to know how to define your brand through social media. We have gathered the five most crucial elements and explained them for you.
Visual Recognition: It's important that your brand is recognizable across different platforms. Choose a logo and color set that are easily identifiable and truly speak to your brand. Different social media and website platforms may have varying image dimensions so you should create headers and profile pictures in different sizes with the same elements.
Consistent Voice: Your brand's personality is what will help set it apart from your competitors. Decide early on what style voice you will use and keep it consistent. Don't be afraid to lean on the side of humor as this can often appeal to many audiences. Whatever voice you decide on, it should feel authentic and if you have multiple employees managing your social media profiles they should be guided to maintain this voice.
Focus on Expertise: While you may be tempted to provide your audience with various information, keep your focus narrow. Choose three important aspects of your industry and focus on providing content that educates and engages with them.
Make Connections: Connect with other accounts in your industry and those that could benefit from it. You can use simple tools like hashtags to search and find relevant profiles and content.
Be Consistent: If you are consistent when posting content you will build reader trust. Make a habit of posting similar content at the same time each day. There are third-party tools available to help you schedule ahead and maintain this consistency.
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