Has your company created a killer app that's the "next big thing" and you're anxious to tell the world about it? Are you looking for a way to generate some buzz and maybe get some great images for social media, as well? For most app developers, releasing a new app isn't as simple as putting out a press release and waiting for the downloads to begin. It takes a lot of work to generate buzz online as well as in the real world.
One great thing about event marketing it its capacity to create publicity. Most businesses realize that if you want to go viral or achieve brand recognition, you need to be social. And while promoting your product on social media is a good start, there's no instant audience. You're dealing with a lot of background noise in your quest to get noticed.
What's more social than interacting with your customers in person? That's where event marketing comes in. Instead of drawing from your already-overworked staff members, you can effectively market your brand and attract attention by hiring a professional street team to represent and promote your app, directly to your future core users. Before you plan a street team promotion, you'll want to have an understanding of who your potential customers are, and think about how to reach them. For example, some gum and breath mint companies like to have street teams hand out free samples of their products outside of museums frequented by families during the summer.
Event marketing is an exciting promotional opportunity that you can integrate seamlessly with your other promotions. Are you looking to build publicity and brand recognition for your business? Please feel free to contact us so we can help you brainstorm ideas for your street and/or event promotions.