Most people are at least a little familiar with promotional models. They are seen in photographs either holding, standing next to or using a product. The promotional model is essentially a prop, putting a human touch in ads for products that a company is trying to sell.
You may be less familiar with the concept of social media models. And, it's common for people to get the two confused, however, there is a big difference. To simplify it, you could say that promotional models take a passive approach to brand promotion, while social media models take an active approach.
What Do Social Media Models Do?
An example of this active approach is a social media model at a promotional event. Rather than hang out in front of your booth smiling and being charming, your social media model is interacting with guests and attendees. He or she is snapping pictures and posting to Instagram and Twitter, or perhaps live streaming. He or she may be using your products and posting this on social media, posing with guests for photos or hitting the streets with your products to interact with people and introduce them to your brand.
Social media models can be your street team, trade show promoter and brand ambassador. They frequently have huge followings themselves and have an intuitive knowledge of what types of content people respond to on the various social media channels.
Social Media Builds Brands And Reputation
So does it pay to hire social media models? The potential ROI is huge. People crave connection, and brand loyalty depends on that connection. One of the biggest problems with many marketing campaigns is that they can come off sterile and contrived. A good social media model knows how to approach things in an organic, personal way. The increased level of interaction adds a more human touch and allows your brand to create better stories.
For more information on social media models and what they can do for your brand, contact Crowd Siren today.