One of the biggest driving forces in how successful an event can be is the publicity that surrounds it. In order to get high attendance numbers, people have to know about the event. While traditional advertising methods can help you get out there, it cannot compare to the results that social media can bring.
Social media is quickly becoming the easiest way to market an event. Simply create an event on Facebook or other network, write a description, share it and generate some hype. This step takes a few moments and can be enhanced through paid event marketing services if you don't see results right away.
Once you created the event, people can easily view it on social media. If they are interested in your event, they click a button. This button doesn't just set up reminders for the user; it also informs people in their social circles that they found a worthwhile event.
Event planners are then getting two major benefits:
Additional traffic without spending advertising dollars
Improved attendance due to automatic notifications
While each social media network is a little different, they can all be used to spread information quickly and effectively. This keeps advertising costs at a minimum but allows you to gain more exposure to your target audience than ever before.
Social media should play a role in any modern marketing campaign, whether it be for a product, service or event.
To learn more about the importance of social media coverage for your event, please contact us today.