When it comes to creating the perfect look for an event, lanyards are often the last thing people think about. Unfortunately, this small detail could be what sets your brand apart from others attending the event. Here's how custom lanyards can play a huge role in your next marketing campaign.
A Unique Promotional Product
At an event, attendees are going to be bombarded with pens, business cards and magnets sporting various logos. Event marketing is all about being one-of-a-kind. These promotional products don't stand out after awhile, even if a brand representative had a meaningful conversation with them. Unique promotional products help make your brand and message more memorable.
Custom lanyards are a great promotional product because they aren't common. They have plenty of room for logos or information, so brands keep their message fresh in the attendee's mind. The lanyard is also more likely to be kept by the attendee if it was being used as an ID holder. Pens, on the other hand, could easily be misplaced, thrown away or given away.
Look Professional with Lanyards
Getting a professional look for an event is all in the details. While some events will have employees in uniform, many others call for business attire. This means those working booths have less opportunities to reinforce their brand. Lanyards are a great way to supplement name tags because they are subtle, yet effective. They can help provide the uniform, professional look your brand needs to stand out during an event.
Lanyards can be a great investment for any business. To learn more about custom designs, please contact us today.