Live Streaming is the Next Big Thing and Here's Why
February 26, 2016
Live streaming is not a new concept. YouNow hosts live video chats and streams and Twitch allows gamers to broadcast their game-playing skills live. But this well-known, yet not fully discussed medium gained in popularity when Periscope and Meerkat, apps that allow you to stream live video from your smartphone, hit the scene. Now, live streaming is a common household name next to social media, and if it's anything like social media, it will only get bigger. Here's why live streaming is the next big thing.
It's current and up-to-the-minute: These days, it's not enough for people to only know a bit of what's going on in the world. People want to know everything and they want to know it at that moment. Being able to keep up-to-date on current events people stream right from their phones is an easy way for them to achieve that. As a company, you can use live streaming to your advantage in this way because old and new customers will have up-to-the-minute information about your company and brand.
A new medium = new marketing: Live streaming, while popular, is still a fairly new market for companies. This is a good time for your company to tap into live streaming services and test out some new marketing tactics. According to Artemia, you can try:
"showcasing new products live, filming an event that you host to share it with your followers that couldn’t attend, give a live tutorial on your product, or even a behind the scenes on how your product is made. It is also possible to let your team present itself or ask a celebrity to host a live broadcast for your brand and gain massive attraction from it."
Simple and immediate customer interaction: Broadcasting live video means those customers that follow you can chat with you in real-time. This means they can bring up questions or concerns or positive comments right on the spot and you can respond immediately. This is especially useful if the customer has something urgent they need to bring to your attention. It's better that you know of it then and not at the end of the workday when you're about to leave for the day and it pops up in your inbox.
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