Just because you plan an amazing convention or event, doesn't mean you will be successful. For any event you plan for your business, marketing is a must. For convention marketing to be successful, it is important to have a strategy in place. Here are 3 tips to help you market your next event.
Tip #1: Use the power of social media
Before the big event, the first thing you should do is check out all of your social media profiles and make sure they are updated and relevant. Plan out event hashtags ahead of time and use it from the very first email announcing the event. Train your team in using social media to market your event and make sure they are consistent across all forms of social media.
During the event, encourage attendees to like you on your various social media accounts. You may even want to host a contest by giving out a promotional item to those who talk or share about your company on social media the most. Be certain to post your social media handles and the event hashtag on all of your promotional material so engaging with your company is simple.
Tip #2: Stay Focused
With so many details to consider, it is easy to be overwhelmed and forget to focus on the important aspects of the convention. The most important place to focus is on your intended audience. Without them, you don't have an event. Understand their needs and concerns. Have the big picture in mind and offer solutions to address their needs. This will help you achieve greater success and build a loyal customer base.
Use email marketing to target your intended audience and help them get excited about your event by including event details. You may want to include possible contests or information about speakers. Encourage your audience to forward your email about the event to friends or coworkers who may also be interested in attending.
Increase brand awareness at the convention by having well-placed signs or products to draw the attention of your audience. Make sure you are putting your best foot forward and sharing the best of your product.
Tip #3: Create a positive environment
The environment you create at a convention is imperative to your success. You want to make sure you stimulate participation with creative ideas, social media and networking. Be certain to have plenty of business cards and product literature available to pass out. Your goal is to build community. The more engagement opportunities you provide, the more success you will have. When you are choosing a venue, be sure that they are able to support your digital needs. Attendees will be pleased if the venue offers free wifi.
If you are interested in more ways you can successfully market your next convention, contact us today!