Everyone wants their 15 minutes of fame. Our human nature craves attention and validation. Today's concerts, conventions, revivals, or gala events of all sorts engage participants with highly technological and choreographed media, such as music videos, film clips, and live action shots. Guests and audience members engage passively while listening or viewing the images projected. Imagine what would happen if you applied strategies that influenced them to engage actively, especially if you were able to get your guest to engage on social media at your event! During your event, increase interest and motivate your audience to focus their attention and behavior where you want. This is easy once you show them how they can enter into the performance or event and have their moment in the spotlight when doing it.
The following suggestions are strategies that coax audience members into active participation. With a little planning, your IT manager provides a space for the participants to see their name and ideas in lights, hence those few minutes of fame!
Poll Everywhere is an online service that allows you to engage an audience through text messages. Polls offer the audience the opportunity to provide live commentary encouraging the participant to become part of the event itself. Everyone wants their voice heard. One participant influences another, and soon you have an entire audience engaged in a social platform interaction.
Ticker tape runners publish your participants messages. Their name or handle is there for all to see. Seeing their ideas brings about excitement which becomes evident for others who will fall in line to see theirs, too.
Flash hashtags for subliminal messaging that promote your event. If you give them the hashtag they will write them. Repeated flashes on the screen prompts them to post to the myriad platforms. Prompting your audience or guest then publishing it for them to see gets the live word out about your event.
Broadcast the live feed on the big screen. Address the guest by name by thanking them or acknowledging their activity.
Mediate an open forum for guests to upload pictures, thoughts, or anything pertinent to your event. Strategically placed plasma televisions broadcast participants' contributions and encourage others to act in-kind.
Use a random number generator to run a contest for participants who post to the open forum or other social media sites. There are a myriad of number generator sites that customize to meet your needs. These sites are generally free.
Simply ask your audience to commit to at least three posts to a social media site of their choosing. Appeal to their sense of loyalty.
Social media is increasing in popularity as the number one marketplace advertising. But even more than that it is the place for people to connect. Building community via social media platforms increases active participation, encourages networking, and offers your event planners the opportunity to build up and to celebrate your event in the best possible light, even in the very moment it happens. We can help you make the most of your event. For more ideas how to engage your audience in social media activities contact us. We offer a myriad of services to promote your brand, to boost your online profile, and to lead your social campaign.