Remember Ellen's Oscar selfie or the Ice Bucket Challenge? Those are prime examples of live content creation. When you jump in on a trending hashtag, then you are in the midst of creating live content. Your followers read your tweets, retweet, and pretty soon you are in the midst of a trend and will most likely gain more followers. The benefits of live content creation include: engaging audiences, creating memorable experiences and the ability for your brand to go viral.
Live content streams from events as diverse as the global World Cup to a local community fundraiser help engage potential customers by building a sense of community. If you are creating an event, or if you are a participant, get on Instagram with live shots and photos. Tweet comments and use those trending hashtags to connect with a large audience.
Creating Memorable Experiences
If you don't want to jump on a trend or attach to an ongoing event, then you can create your own. The Ice Bucket Challenge is a great example of a live content event that lasted an entire summer.
What was amazing about this challenge was its longevity. It worked like a classic chain letter. One person uploaded a video and challenged another. The event was live and ongoing.
The sheer length of the live event helped it reach its goals. According to Forbes, The Ice Bucket Challenge raised $220 million toward research that is already yielding positive results.
As mentioned earlier, that icy challenge went viral. This virulence led to its success. That's one secret to creating live viral content. If you engage a community and make it personal then people will want to become involved and they will want to share their experience. Others will want to emulate that experience.
Live content creation enables an audience to take part in the action and become familiar with the actors, their product or their cause. Whether you are jumping into a trend or creating one yourself, contact us to learn more about reacting to a moment and adding something memorable to the feed.