The time period after an event is often just as important as the event itself. In order to keep guests engaged, you must take advantage of this time and get them interacting on social media platforms. Here are three keys to keep your guests talking on social media after the event.
Start at the Event
The interaction that occurs after an event gets set into motion at the event. Promote and encourage guests to follow you on all social media website. Perhaps you can offer an incentive for their engagement on the various platforms. Make sure all of your social networking information is easily accessible and provided on pamphlets, posted throughout the venue, and mentioned in speeches. Get the ball rolling at the event so people will want to follow you online.
Begin interacting with guests online immediately after the event. Do not wait days to begin engaging with them. You want to stay in the forefront of their minds. You can start by asking for feedback and really listening to what your guests have to say. Show them that you are listening by responding to their feedback. Acting quickly is a significant factor in getting your guests to interact after an event. The longer you wait, the more time you give guests to forget about the importance of your event.
You need to engage frequently, especially in the time period immediately following the event. Guests typically leave an event with lots of enthusiasm. Carry this energy onto social media platforms by posting and interacting often. Do not allow important conversations to fizzle out. Stay on top of conversations by continuously posting and engaging with people.
Many individuals attend an event and then quickly forget everything they were exposed to. In order to keep the attention of your guests long-term, you must continuously engage them. Social media platforms offer a perfect opportunity to achieve this high level of interaction. The keys listed above can assist you in keeping your guests talking on social media after an event.