No matter what industry you find yourself in, there's a good chance that there are annual conferences and trade shows you can attend as a means of spreading the word about your business and meeting potential new clients or partners. However, simply attending these trade shows isn't enough; you'll also need to know the secrets of networking and convention marketing.
Do Research Before Hand
Even if you've been doing this for years, it's important not to assume that you know everything about each show you'll be attending. This is true even if you've attended a previous year's show. Instead, you'll be in a better position to network successfully if you take the time to research the show ahead of time.
This includes reaching out to others, joining relevant groups on social media, and even getting started with your networking ahead of time by reaching out to other attendees.
Perfect Your Pitch
During a trade show, you may run into dozens or even hundreds of people who want a quick yet accurate description of the products or services that your company offers. This is where it's important to be able to give a quick "elevator pitch." The last thing that you want is to take up two minutes of your time (and another person's time) to explain what you do. Instead, you should aim to be able to pitch your business within just a couple of sentences.
Don't Forget Business Cards
Finally, make sure you've got plenty of business cards on hand that you can give away throughout the show. You'd be surprised at how often people forget to bring their business cards along with them or simply don't bring enough. It's always better to have too many than not enough. Keep them with you at all times, because you never know when you might run into a possible business connection.
Furthermore, "make sure you keep any business cards you are given in a different pocket/place." The last thing you want is to accidentally give away somebody else's business card when you're trying to sell yourself!
By keeping these tips in mind the next time you attend a trade show, you'll be a step closer to becoming a networking guru. As a result, you'll be on your way to ensuring the costs associated with attending a trade show are more than worth it in terms of their long-term payoff. For further assistance with marketing, contact us today.