You have created a product or service but now you have to figure out a way to share it with the world. With over 700 million people using social media, it’s pretty obvious this is a great starting place. In fact, social media marketing allows you an affordable way to connect to a large number and wide-range of people. The first step is to develop interesting content to engage your audience. But once you create this, how do you to get your fans to share your content?
One advantage of social media is the ability to get a lot of people talking about one subject. Using hashtags, words or phrases beginning with #, is a great way to take advantage of the way people communicate on various social networking platforms. Not only do you ask people to share a picture or a status, you give them a catchy hashtag to go with it in order to unify your message.
A hashtag is like a tag-line or slogan which makes your product memorable. But it is also a way for users to find out more information about what you are selling. The hashtag catalogues all mentions of your product across various social network platforms, including Twitter, Instagram and Facebook.
A successful hashtag is easy to spell and remember. It is also a relatively short concept. It can be as simple as #buythenameofmyproduct, or as inventive as you can come up with. Every video, photo or blog post you share will be connected by this hashtag.
If you would like to learn more ways to get your fans to share your content, contact us.