Events are no longer just for the attendees. Brands can use well-planned events for marketing on social media, increasing the event's overall impact. Twitter is a common avenue for event marketing. Here are three tips for how to engage your guests on Twitter at your event.
Create hashtags. The social aspect of Twitter makes hashtags a must for interacting with others. If you can get hashtags related to your company trending, then your event has been a Twitter success. The key is to create a couple of hashtags before the event, let everyone know what those hashtags are, and then encourage attendees to use them throughout the event. Make sure the hashtags are concise because you don't want to take up too many of the limited 140 characters. Humor and references to your brand are also helpful.
Provide content. Pictures are extremely popular on Twitter. Your event should provide ample opportunities for people to have things to post. Our promotional models are experts in creating excellent content to post on your page. Then, the posts can be reposted, commented on, and favorited, thus creating a viral effect.
Engage your audience. While you are busy running and enjoying your event, you may not have time to work on Twitter engagement. Fortunately, you can leave that to us. We will manage your online fan base and engage your audience, so you will see continued growth in your Twitter reach.
If you are ready to increase your engagement with guests through Twitter, then contact us.