Getting your business to stand out isn't easy, particularly if you're at a convention and you're competing with hundreds of other businesses. Giving out free samples and coupons is a great way to get started, as is putting up eye-catching art, or even a flag to let people all the way down the aisle know where you are. Businesses who really want to get an edge over their competitors often use a very old and very successful strategy; hiring promotional models.
Promotional models, often referred to as booth babes, perform several functions all at once. The most obvious function is to be eye-catching. Professional models tend to be attractive, and when in costume for a convention they can (and do) turn heads and slow traffic near a given booth. Promotional models are more than just an attraction, however; they are entertainers, customer service, and demonstration personnel all in a single package.
Gaming conventions are prime examples for the benefits of promotional models. Say your business created a new board game where players have to work together to defeat a vampire. A promotional model could easily costume herself as the game's villain, drawing curious members of the crowd who want to get a closer look. Once they've been drawn in she gives them the pitch, and entices groups to play a sample game. By getting browsers to cease walking, to stop and talk, and then to provide them with a positive experience of the game a promotional model has made it a lot more likely that you'll make more sales of your product.
No matter what your business is or what you're selling promotional models can help you get eyes on your booth, and on your product. All you need to do is work out the details. For more information on how you can increase sales and attention for your business or booth simply contact us today!