You may have never put much thought into it before, but after reading this post you will have a reason too. Having promotional models gives you a number of benefits and can help improve your brand image. This post will discuss just how promotional models can help you at your next convention.
People Like Pretty People
It sounds almost taboo to say and definitely a little unfair, but there is actually proof to this. Scientific studies have shown that people (men and women) are more likely to buy something if it is being sold by an attractive woman. There is a number of reasons for this and one is that when people are close to attractive people they feel more attractive. People also will feel more inclined to purchase something if they see an incredibly attractive person has it.
Adding That Personal Touch
It is the job of promotional models to be more than just a pretty face. They understand the importance of having a friendly, approachable personality and they develop an easy way of talking to others. Potential customers will appreciate the personal touch that comes with having promotional models a part of your convention. And having potential customers appreciate your efforts will also make them feel appreciated. That does wonders for sales.
Getting More of Your Literature Out There
Another huge benefit of having promotional models is the fact that you have people who are able to engage the public. They can hand out promotional literature and make sure people take a little bit of information about your brand with them, rather than you just laying out brochures on a table. Having promotional models will make your brand more active and less passive.