Social media has many uses in terms of marketing, but it's particularly effective with live events. In this blog, we'll talk about ways you can engage your conference attendees with social media.
But first, proceed with caution. Don't just follow what other companies are doing, since there's a good chance they don't fully understand social media.
According to a recent Forbes article, this creates a competitive advantage for your business:
"More than a decade into the social era, most companies still don’t fully get it. That’s a competitive advantage for you, if you’re willing to immerse yourself in the unique possibilities online communication presents."
The article is referring to the way many businesses use social media as an advertising platform. That'll never work, but here's things you can do to improve your live event with social media:
Ask Attendees to Sign In
The first step is essential so attendees know that the event is interactive. Ask attendees to sign in and leave their email address for future contact reference.
Ask Attendees to Take Pictures
Create a photo contest and offer a prize to the attendee who takes the best picture. This not only a great way to engage attendees, but you'll be able to post them on social media after the event.
Create Participation Opportunities
Make a quick quiz or ask attendees to participate in a poll. The important thing is that the activities strengthen your event and get the attention of attendees.
Start a Scavenger Hunt or Ask a Riddle
Introduce a game at the beginning of your event that forces your attendees to stay alert. Tell them to post their answers or results on social media.
To engage conference attendees with social media, you need to create fun activities that require minimal work. The goal is to hold onto their attention without distracting them from the event itself.
To talk more about engaging conference attendees with social media, or anything else, please contact us.