Social media is as versatile as it gets. You have several platforms and sites available to inform and engage users however you'd like. In this blog we'll talk about some of the benefits of using social media for your next event.
First, let's examine why social media is such an effective platform in the first place. For a relatively low-cost, businesses and organizations can reach out to a huge number of followers. A recent Business 2 Community article reminds us, however, that this is only effective when your followers are in your target audience:
"One of the most effective and quickest ways to make sure that all of the elements of your event are aligned is through social media. Social media will allow you to reach a large number of people quickly. Of course, it is critical that you remember to use the most effective social media channels for your particular business and your particular type of event. Not only do you want to be able to reach people quickly and effectively but you also want to gather the right people."
Assuming that you've taken care of this prerequisite, we can move onto to the uses of social media. The benefits of using social media are best understood in the context of before, during, and after your event.
Using social media before your event can make all the difference. You can invite a large number of guests and ask them to RSVP online. Moreover, you can add some buzz around your event by talking about some of its highlights.
Though while it's obvious how businesses can use social media before an event, not enough organizations use it during the event. You can use social sites to have people check in and participate in activities. If your event is particularly large, then you can use social media to engage attendees on a personal level.
And finally, you can use social media after an event to get feedback and thank people for their time. This way, you end the entire event experience on a good note and find out how you can make your next one even better. In addition, you can post pictures and ask attendees to post their own to reflect on the event.
To talk more about using social media for event planning, or anything else, please contact us.