Curating content at an event is something any organization can do. It's also one of the most important practices in event marketing. Not only does it engage your consumers, but it also improves your brand reputation.
When you curate content at events, you're asking people to participate. This can be done through a variety of ways which we'll discuss later. Such methods engage attendees and improves the quality of your events.
Plus, when you curate content at events, it has a positive effect on your brand reputation. It shows that your events are engaging and worth attending. It also shows that you value your attendees beyond their marketing value, since you're also asking for their opinions.
Now, there's a few ways you can go about curating content. It's best to think about this by platform. Here's what you can do on each social media site:
Twitter: create a hashtag related to your event and ask attendees to Tweet it. Make sure you leave room for creativity, so you can showcase these Tweets later.
Facebook and Instagram: asking people to take pictures usually isn't the hard part. But getting them to post them on social media and tag themselves, however, is another story. A good photo album can sum up your event better than any article ever could.
Youtube: take videos of attendees during the event and ask how the event is going. Get several different opinions and create a final video that groups all of the clips together.
Blogs: you're not the only one who can blog about your event, although you definitely should. Ask attendees to blog about your event and post those blogs on social media.
All of these methods will engage your attendees. Social media has changed the way organizations approach event planning, and it's important that you take advantage of the available resources.
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