Traditionally, event marketing was based on word of mouth, direct mail, and other forms of traditional advertising. Now, event marketing involves live tweeting, live streaming, and online invitations. Social media plays a pivotal role in promoting the event and increasing engagement. This requires a lot more work on the event manager's part but, with these four tips, you'll be able to promote a successful event in no time.
Tip 1: Create a Hashtag and Use It Consistently
Think of a catchy, memorable hashtag for your event and mention it on your invitations, website, email newsletters, and social media accounts. This will become part of your event's "brand." It should be something people can easily remember and would want to include in their statuses, photos, and videos of your event (that is, it's nowhere near embarrassing and is, instead, something they'd want to show off).
Tip 2: Hire a Professional Photographer and Videographer for Your Social Media Content
Having professionals take photos and videos of your event can make a difference in showing people its legitimacy and prestige. If you choose to live stream and give live updates, too, quality and content are what will set your event apart as something interesting and special.
Tip 3: Get People Excited with Pre-Event Content
Before your event, remind people of how awesome it will be for them to come with blog posts and even social media contests. You can try writing a blog series about the event (and already introduce your hashtag), and do a giveaway relating to your event.
Tip 4: Get Active on Twitter
Live tweet your event. Start a conversation. Encourage others to live tweet as well. This can create buzz around your event and invite more people to get involved and participate – even if they're not physically at the event.
To learn more ways to get the best use out of social media at your company's events, feel free to visit our website and/or contact us.