How to Heighten Emotional Engagement in Event Marketing
December 27, 2014
Every brand's audience is composed of people, and people are not just customers, but also individuals with a story, motives, and purpose. This being said, evoking emotion in your event marketing efforts – whether by telling your story or sharing your brand philosophy – can you establish an emotional bond that can turn new customers into loyal fans.
This being said, here are a couple of ways you can heighten emotional engagement in your event marketing efforts.
Always Have a Narrative to Tell
Let's face it: facts and statistics, though they are easy to collect and regurgitate, are not that interesting when there's no narrative around it. Of course, statistics and facts and important because they give your purpose more credibility, but it's narrative that can show people how something can be important to their lives.
Stories, too, are easier to remember than statistics and facts. They take readers on a trip that, though temporary, can making a lasting impression. Stories, after all, give a brand a human element.
Host Bonding Activities at Your Events
Activities like ice breaker games, sports, and dining can help a community create new memories and bond with one another. Activities like these get people out of their comfort zone and also make an event more memorable. What's more, if you choose to host a unique event, your community members will also think of your brand when they think of the activity itself.
Engage with Your Community
Regularly communicating with your community means constantly learning from them, asking for their input, and showing that you care for this community. Engaging with your customers shows that you value their contribution and are wholly invested in their needs and interests, which is something you definitely want to communicate in your events. Use the input you gain to improve your future events and brand as a whole.
If you would like to learn more about heightening emotional engagement in event marketing, feel free to visit our website and/or contact us with questions.