Using Instagram at a Trade Show for Marketing: Real-Time Engagement to After the Event
December 20, 2014
If you've ever entertained the idea of using Instagram at a trade show for marketing purposes, you shouldn't just make it a pipe dream. It's a marketing process that many businesses are starting to do and have already done successfully. What makes it so useful is the various creative ways to utilize Instagram for marketing in real time while your trade show event is underway. And, as usual, because Instagram uses photos in such creative ways, you can do some things after the event is over to gain new followers and customers.
In the realm of using Instagram for live events, what effective ways are there to get this done? Part of it has to do with creative uses of Instagram tags.
Using Instagram Tags and Other Ideas
Those of you who've spent any time on social media know what hashtags are, especially in their use on Twitter. Instagram has been using the same to help enable people to find accounts easier. During your next trade show, post all your photos on Instagram using the hashtag of the event you're attending. On the photo stream, people will be able to find the photos of the event better and be able to engage with your photos.
The same goes with the use of geotags on Instagram. While places like Twitter now use location options in tweets, Instagram allows geotags on photos to help give specific locations so someone local can come visit you within minutes or hours. This is one of the best real-time tools available because it utilizes a map showing right where you are.
Keep in mind that in order to attract others to these tags, be sure to comment on other photos from other accounts with similar business or personal interests as you. This could attract new customers and even visitors the same day.
Also, don't hesitate to post your Instagram photos directly on other social media since it works quite easily on Twitter and Facebook. It widens your reach this way, particularly if you've already nurtured business relationships on those other sites.
Things You Can Do on Instagram After the Event
Being able to market in real time is always exciting, though don't think it has to end after your trade show is over. Taking photos of your trade show can be recycled and used in various ways for marketing afterward so you attract customers and for a way to promote yourself toward another trade show elsewhere.
Be sure to choose photos that best represent your products and who you are to give a full sense of what you're about. By presenting yourself and your staff, you're also giving a level of personalization that's important in both real-time and after-time marketing.
Let us help you achieve perfection in Instagram marketing. Contact us and our expert team will work closely with you on all aspects of online live marketing to best represent your company.