These days, if you want to create a brand, not only do you need a Twitter account, but you also need to be updating it constantly. According to internetlivestats.com, an average of six thousand tweets are posted per second. That's a lot of competition for eyeballs and clicks. Check out these tips on engaging your audience with live social media posts.
Hashtags are the way you get people to read your tweets even if they're not following you, so it's important. It's not the place to be clever or cute. You want your hashtag to be obvious enough so that Twitter users can have easy access. If you're creating a hashtag rather than using one that already exists, remember to keep it short so that there are plenty of characters left.
Make sure you have the Twitter handle of anyone you might be Tweeting to or about. If you don't, you're missing out on part of your audience.
What do you find interesting about this live event? That's a good place to start. Rather than trying to think of something smart or funny to say, observe. The most successful Tweeters are those who have learned to efficiently express their observations.
The observations don't mean much unless they lead to conversation. This means using those Twitter handles you acquired ahead of time, posing questions and responding to feedback, and keeping track of Tweeters using your chosen Hashtag.
These days it's all about the pictures. Twitter users will naturally be drawn to images over words. Makes sure some of your tweets involve media other than text so that you're not overshadowed.
Know your audience. You won't be able to quote or reference every interesting thing that happens, so you need to know your brand well enough to make quick choices.
Successful live social media posting required practice, and these tips are a good place to start. Read more of our blogs or contact us for more information.