How to Incorporate Live Social Media to Your Events
December 9, 2014
As a business owner, something you absolutely have to know is how to incorporate live social media to your events. Using social media, you can make your event more interesting by engaging attendees. The trick is to plan an event strategy that features social media. A successful strategy will be broken down into three sections: before, during, and after the event.
Before the event, you're essentially using social media to try and create "buzz." You want people to get excited about your event and maybe even share it with their friends.
To do this, you should talk about your event on all of your social media accounts. Come up with a hashtag on Twitter and share it with your followers. Create a Facebook event and use it as your official invite list.
Once you're nearing the event, post relevant details and updates. If people aren't RSVPing, then offer incentives for people to show up.
During The Event
Incorporating social media during the event is tricky. There are some elements you can put into place, but you don't want to encourage attendees to be on their phones the entire time.
What you want to do is make sure everyone checks-in once they arrive. This let's you know who showed up. Tag people in pictures and record the names of people you meet during the event. This is important for the "after" stage.
Now that you know the people who attended your event, you can interact with them on social media. The difference now is that you have something to say.
You should also post about the event and talk about its success. Create a photo album and tag whoever's left.
And just one more thing. Remember to be polite. Make sure you take the time to thank everyone for coming.
To talk more about live events, or anything else, please contact us, thanks you