Benefits of Live Content Creation: Shaping Your Company Message in Real Time
December 5, 2014
If you've been thinking about the benefits of live content creation for your own company lately, you perhaps haven't thought of one of the greatest aspects: Shaping a message in real time. This is more important than ever in companies based on how fast things can change in news related to products your offer, or in correlation to other last-minute circumstances. Imagine how embarrassing it can be if you put up a week-old video of a conference event on your website, only to find out the information is outdated due to something happening recently that changed attitudes.
In the above situations, it could mean offending people if you lightheartedly address something serious that happened in the national news. Or, it might be a rival company opened its doors a few days after your event and offered the same products you do with better features or prices.
By streaming an event live on your website, you have the chance to tweak presented information at the last minute so you can reflect on current events or something else unexpected. You could call this real-time marketing, a hot trend that was used at the Super Bowl a couple of years ago through an Oreos ad.
While the above took advantage of a power outage at the Superdome in New Orleans, your situation might be something more dramatic or something happening in your community.
Engaging Public Reaction in Real Time
By being able to change last-minute information, you also allow people watching your live stream video to interact with you in real time. Gaining reaction about something as it happens can further allow you to change things based on what people are saying on social media or in chat rooms. This could save you having problems if you find out a certain piece of information or data you'll be presenting later isn't popular with the public watching you.
Gauging real-time responses is also going to be valuable metrics for future events and how you might shift your business plans. Having to rely on metrics that could be weeks old could make a serious move in one business direction a huge mistake without knowing what's going on with the public's immediate thoughts.
We can help steer your company toward taking advantage of live content creation here at Crowd Siren. With our attention to understanding a business first, we'll be able to know if utilizing live creation is the best move for you based on your budget and demographics.
Contact us so we can start working with you on live content creation possibilities and work comprehensively with you on all other aspects of marketing in the modern age.
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