The Benefits of Creating a Brand Ambassador Program
November 28, 2014
One of today's greatest focuses in marketing is social media. It makes sense, of course, because social media is effective and inexpensive. However, there's one other form of marketing that deserves as much credit as social media: brand ambassadors.
People Will Always Do Business with People
"Liking" and "sharing" are great ways to spread the word about a brand, but there's still nothing like connecting with a brand via a person – preferably one that is considered a trusted source. This is why many companies employ people – that is, brand ambassadors – to spread the word about them.
Brand ambassadors are, in short, influencers. They are people who are so enthusiastic about a brand that they love to talk about it and get others to know about it too. You might have seen brand ambassadors at local events handing out freebies, handouts, and answering people's questions.
Why Having Brand Ambassadors Works
Brand ambassadors are beneficial because they give your company a human element. After all, it's much easier to relate to a real person than a computer screen. These are real people representing real companies that may seem more distant and unapproachable online. Brand ambassadors make it easier to for people to connect with a brand through conversation, helpfulness, and their own personalities.
The great thing about brand ambassador programs is that they nurture a company's spirit. To create a team of great brand ambassadors, you will want to make sure they understand what their role is and how they can impact your company. With the right training, they will be inspired to spread the word about your brand enough enthusiasm to even do so on their personal social media accounts.
If you would like to learn more about the benefits of creating a brand ambassador program, visit our website and/or contact us with questions.